Details for AR Science Findings 39 - Brain activity and marketing

PropertyValue
Name:AR Science Findings 39 - Brain activity and marketing
Description:

Activation of the brain reward system through alcohol and drug advertisement may directly increase the motivation for actual drug use.

Key words: marketing, addictive substances, brain reward system

 

Lead author(s): de Sousa Fernandes Perna

Filename:AR Science Findings 39-Brain activity and marketing.pdf
Filesize: 267.25 kB
Filetype:pdf (Mime Type: application/pdf)
Created On: 02/01/2016 13:59
Last updated on: 06/30/2016 12:21